Who we are
ABOUT US
We help families make clear, confident leadership decisions.
Every family business faces moments where something is changing at the top.
A founder is stepping back but no one’s sure how far.
A next-generation leader is ready but nothing’s been said.
The board meets but little gets decided.
At TWYD, we bring clarity to those moments.
We help you step back, see the full picture, and decide what needs to happen – clearly, carefully, and without drama.
We work only with family businesses, family offices, and founders.
And we focus on one thing: leadership.
Our Name
Talent With Your DNA.
TWYD stands for Talent With Your DNA. And we mean it.
Because in a family business, decisions about leadership and potential hires aren’t just about skills and experience, they’re about fit, trust, timing, and values.
When we recruit, we look beyond the CV. We look at what’s already working, what’s changing, and who will thrive in your world without breaking what matters.
Whether we’re recruiting, advising, or simply helping you think things through, that’s our lens:
What’s right for the business and right for the family behind it.
Our Story
Founded by someone who’s been there.
TWYD was created by David Twiddle, a headhunter and entrepreneur who built and exited two businesses of his own before returning to what mattered most: working with families.
David grew up in a family enterprise. He knows how hard it is to step in – and how hard it is to step back. He understands what it means to carry the expectations of a name, a role, or a generation. And he’s seen what happens when leadership decisions are rushed – or avoided altogether.
TWYD was built to offer something different:
A thinking partner. Someone grounded. Someone who gets it.
Today, TWYD works with families across the UK and internationally – drawing on a trusted network of researchers, advisors, and subject specialists when needed.
We keep things close, because the work we do depends on trust, time, and really knowing the people we’re working with.
Our Values
We believe people decisions shape everything.
In a family business, leadership is rarely just a job title.
It’s emotional. It’s relational. And it’s often loaded with unspoken expectations.
At TWYD, we take our time.
We listen carefully. We ask the questions others won’t.
And we bring structure, not complexity, to help you move forward with confidence.
We believe in clarity over cleverness.
In calm thinking over quick fixes.
And in always doing what’s best for the family – not just what looks good on paper.
“It helps that David’s been there himself. He just gets it”
Richard W. Gen 2
Talent
with your
DNA