TWYD Clarity™
When something isn’t right or the way forward isn’t clear
Leadership moments in family businesses are rarely straightforward. Sometimes the issue is obvious, but it’s hard to know what to do next. Other times, it’s just a sense that things aren’t working as they should. Tension in the room. Unclear roles and mixed messages.
TWYD Clarity™ helps you pause, take stock and understand what’s really going on. It’s a structured process that gives everyone involved a voice and brings it all together in one clear picture. No agendas. Just a calm, honest view of what’s happening – and what to do about it.
How TWYD Clarity™ works
We start with a short conversation to understand the situation. Then we speak one to one with the people involved – family members, board members or senior leaders.
We ask a consistent set of core questions, along with others tailored to each person’s role. We listen carefully and look for themes, patterns and gaps.
Everything is captured in a short, structured report. We walk you through it in a playback session and explore what the next steps could be.
What it helps with
TWYD Clarity™ is often the first step in a wider piece of work, but it can stand alone. It’s most useful when:
- You’re preparing to appoint a senior leader and want alignment first
- The board feels off track or lacks cohesion
- A family member is stepping up – or stepping back – and roles need to be clarified
- Decision making has become unclear or inconsistent
- You need a trusted, neutral third party to bring structure to the situation
What you’ll get
- A focused report that reflects what’s really going on
- Clear themes, honest insights and practical options
- A practical roadmap for what happens next
- A playback session to explore the findings together
- A stronger foundation for the decisions ahead
TWYD Clarity™ gives you the clarity and confidence to move forward.
Ready to get clear?
If something’s causing concern – or you simply want to take stock before making a big decision – we can help.
We’ll ask the right questions, speak to the right people and help you see the way forward.
Our Promise
When leadership feels complex, we bring structure, clarity and calm so families can move forward with confidence.