Leadership Alignment
When the right people are in place – but something still feels off.
At TWYD, we’re often called in when things look fine on the surface but feel messy underneath.
Maybe decisions are slow. Roles are vague. Communication feels tense or circular.
The board meets but nothing moves. The founder is stepping back but still runs the show.
These aren’t crises. But they are signs.
Of misalignment. Mistrust. Mixed signals. And unclear direction at the top.
We help families untangle what’s really going on, then bring it back into focus.
When to call us
- Leadership roles are unclear – and expectations don’t match
- A founder is stepping back – but no one’s sure how far
- Non-family executives aren’t sure where their authority begins or ends
- There’s growing tension between family priorities and commercial decisions
- The board is active – but ineffective
- Leadership conversations feel stuck, surface-level, or long overdue
Misalignment doesn’t fix itself.
We help you pause, reset, and realign before it starts to damage confidence, culture or momentum.
How we help
We start by listening, then distil what we hear into insight the whole team can work with.
That might include:
- 1:1 interviews with board members, executives, and family leaders
- Thematic analysis of what’s said and what’s not being said
- Identifying the root issues: trust, role clarity, influence, or power
- Helping you define what good leadership looks like in your context
- Recommending practical shifts: reporting lines, meeting rhythms, decision-making frameworks
- Using our TWYD Clarity™ framework where helpful to explore board performance or hiring strategy
Why TWYD
Because in family business, misalignment at the top rarely stays at the top.
It ripples. Through teams, decisions, and culture.
We don’t over-consult. We don’t pretend everything’s fine.
We help people talk, reflect, and take small but meaningful steps towards clarity.
When the air needs clearing, we bring calm. And when the road ahead is foggy – we help light the way.
“TWYD gave us clarity and confidence in our succession planning. Their insight into family business dynamics helped us make the right decisions for our future.”
Sarah R., Family Business Owner
Our Promise
When leadership feels complex, we bring structure, clarity and calm so families can move forward with confidence.