The founder had built the company from scratch and always imagined handing it down. But as that moment approached, the idea began to feel heavy.
The next generation had potential but weren’t ready. The leadership team was loyal but cautious. Buyers were circling. Selling started to feel like the easier option.
TWYD was introduced by a trusted adviser.
Rather than starting with a transaction, we focused on the individual. What did the founder want his role to be in five years? What mattered most — financial certainty, family unity, or long-term continuity?
We carried out a succession viability assessment and mapped two clear paths: one for an internal handover, one for a potential sale.
He chose to stay and invest in the next generation, but this time with clarity and commitment.
“TWYD helped me slow down and look at the full picture. I didn’t feel pushed either way. I was properly supported to make the right decision.”
Founder & Chair