Case Studies

Rising Generation, Silent Voices

The business had grown, but leadership hadn’t kept up.

The next generation were shareholders but not part of the business. Now in their late twenties and thirties, they were beginning to ask thoughtful questions. How were decisions made? What role could they play?

The older generation welcomed the interest, but no one had a shared view of what involvement should look like.

TWYD was asked to help create structure and confidence on both sides.

We facilitated cross-generational conversations, helped the board define clear governance pathways, and developed a practical plan to prepare the rising generation for meaningful involvement — through education, shadowing, and guided entry into governance.

The result was a clearer path and stronger relationships.

“The rising generation are now engaged, informed and prepared. The rest of the family feels supported in that.”

Family Governance Lead