The business had grown, but leadership hadn’t kept up.
For years, family members had stepped in naturally: trusted, committed, and close to the heart of the business. But with growing complexity, new markets, and more staff, it became clear the next phase needed more time and experience than the family could offer alone.
Although the board had discussed external leadership, the idea of appointing a non-family MD felt unfamiliar and risky.
TWYD helped the board define what success in the role should look like. We clarified what decisions the MD would own, how much autonomy was appropriate, and how trust would be built across the family and wider team.
We then led a targeted executive search, filtering not only for skills but also for emotional intelligence, humility, and cultural fit.
The business appointed a commercial leader who could scale operations while preserving what mattered. The family stepped back with confidence.
“TWYD helped us understand what we really needed before rushing into recruitment. The person we hired is exactly the right fit. We wouldn’t have got there without that clarity.”
Chair of the Family Board