Bolstering Leadership for the Rising Generation
Ted grew up in an entrepreneurial family, leading the fourth generation of Evergreen Structures, a dynamic engineering firm. When the time was right, he stepped back, passing control to his children, Clare and Jonathan—the fifth generation to lead the business.
Committed to taking Evergreen forward, Clare and Jonathan had a clear vision. They wanted the company to be a leader in diversity and inclusion, shaping a more inclusive culture. But the leadership team they inherited had been built for a different era—seasoned executives who were deeply loyal but accustomed to an autocratic, execution-focused approach. Change wasn’t going to be easy.
Finding the Right Balance
As they worked through their plans, Clare and Jonathan turned to their father for advice. And Ted turned to TWYD.
The challenge was clear: they needed to strengthen the executive team with fresh talent while ensuring a smooth transition. A Sales Director and an Operations Director were key priorities—leaders who could bring new thinking while respecting the knowledge and experience of the existing team. It wasn’t just about hiring new people; it was about bridging cultures, balancing execution with evolution, and ensuring a leadership team that was both strong and forward-thinking.
The Right People, the Right Approach
Working closely with the family, TWYD helped define the executive roles in a way that honoured the company’s past while embracing its future. The search focused on individuals who could integrate seamlessly—leaders who could bring innovation while earning the trust of long-serving team members.
The result? Not just one hire, but two.
The impact was immediate. The introduction of fresh talent, combined with carefully structured leadership roles, transformed the culture at Evergreen. The leadership team became a blend of deep-rooted experience and new perspectives. Decision-making became more collaborative, innovation flourished, and most importantly, not a single long-standing executive left.
A Lasting Legacy
Months later, when TWYD checked in, Evergreen was thriving in ways even the family hadn’t expected. By embracing both tradition and innovation, the business had not only secured its future but strengthened its identity. With the right leadership in place, the fifth generation had successfully positioned Evergreen for long-term success—while staying true to the values that had carried them through generations.